It began.

With a heartbeat, it began with a single word.

FS:X jumps to life in the opening of Freshers week and so does my work as part of their marketing team.

Official launch at the rave event, Starfields:

mindblowing.

Standing chatting to freshers for 6hours the next morning:

mindnumbing.

Freshers - I love you guys, but I was EXHAUSTED. The kick off was a complete success. All in all we had themed inflatable chairs, loads of banter, model t-shirts, great vibes and some damn fit guys. Now lets just find one for me? Ideas? Ready, go.

Imagine these flashing around on a 13mx13m screen (yep, I know, I was PROUD!). Photos of the event to come soon, this night really rocked my world.

Photo credits DEFINITELY going to Ben Goulter

For more of our work, check out:

St Andrews Charity Fashion Show

Hey, you might even see a familiar face or two...

Past the finish line!

Final Round: The big day!

Tshirt design was also a key aspect the M&A look on the day of the event - turned out a triumph!

Just.... keep... running

The final round of marketing saw the final push towards our goal...

Round 4: The Postcards

High quality full-colour front back flyers were distributed (another 2000) all over town, as well as to every School kid at the surrounding schools in St Andrews.

The iShoot.

Round 3: The photoshoot.

Collaborating with well known faces around St Andrews, we put together a fashion-style shoot that featured blindfolds (to represent Fife Society for the Blind) and water cans (to represent One Water).

Coupled with this paper marketing, the Committee members also carried around full water cans (spraypainted with the event info and featured in the posters) to all their classes, tutorials, nights out, etc!

photography by Ben Goulter

Full Stride

Round 2: Business Cards.

Slick, Style and Mass released. (2,000 to be exact)

Front

Back

The pace was quickening....

And so the real work begun... and this charity event really started to gain some momentum!

My marketing strategy was pretty straight forward from the get go. Make it catchy, make it bold, make it recognizable.

Round 1: Posters

iDrink? and iSee?

were quick catchphrases worked into our initial promo stages to represent each charity.

A step in the right direction...

One of my most significant achievements in marketing was my independent launch into the Event Organisation and M&A world. During the first semester of my inaugural year at the University of St Andrews, I had applied to the Lumsden Club (an all-female club dedicated to running charity events in support of women and children) and in the final stage of the interview process, I had to prepare a project to show I could cut it. As it happens, they determined I didn’t but decided to go ahead with the event anyway.

I wanted to create an event that’s actually delivers on the supposed ‘town and gown relationship’ that is meant to be evident in St Andrews. It’s something that is talked about so often but rarely manifests itself. Aside from the KK procession, at the time I was not aware of any other major events that stretch genuinely out to the community.

I wanted also to go beyond the here and now and see us in the context of an ancient institution in this historic town – that’s why working with Fife Society For The Blind was so crucial. 2008 was been a time in which students have been blinded by balls, bops and guest DJ beats, I wanted to broaden the scope. Engaging in the event and the charity’s cause is something that I recognize to be so crucial. That’s why doing a fun run, walk and bike ride seemed like an easy way to start.

I birthed the concept (my hand being held by close friend and confidant Freddie fforde, who dresses like no other) and collaborated a strong team. In doing so, we decided to fuse togetherFife Society for the Blind and One Water to formulate a unique even in which members of Fife can have the opportunity to participate in collectively giving back to the community they live in as well as one abroad.

The event consisted of participating in one of the following: 5km walk, 10km run or 15km bike ride. The route went along some significant St Andrews icons, notably the Old Course, Scores and concluding on the West Sands.

With a revenue made of:

£2,808.50

...I like to think it was kinda a success.