Final Round: The big day!
Tshirt design was also a key aspect the M&A look on the day of the event - turned out a triumph!
The final round of marketing saw the final push towards our goal...
Round 4: The Postcards
High quality full-colour front back flyers were distributed (another 2000) all over town, as well as to every School kid at the surrounding schools in St Andrews.
Round 3: The photoshoot.
Collaborating with well known faces around St Andrews, we put together a fashion-style shoot that featured blindfolds (to represent Fife Society for the Blind) and water cans (to represent One Water).
Coupled with this paper marketing, the Committee members also carried around full water cans (spraypainted with the event info and featured in the posters) to all their classes, tutorials, nights out, etc!
photography by Ben Goulter
Round 2: Business Cards.
Slick, Style and Mass released. (2,000 to be exact)
Front
Back
And so the real work begun... and this charity event really started to gain some momentum!
My marketing strategy was pretty straight forward from the get go. Make it catchy, make it bold, make it recognizable.
Round 1: Posters
One of my most significant achievements in marketing was my independent launch into the Event Organisation and M&A world. During the first semester of my inaugural year at the University of St Andrews, I had applied to the Lumsden Club (an all-female club dedicated to running charity events in support of women and children) and in the final stage of the interview process, I had to prepare a project to show I could cut it. As it happens, they determined I didn’t but decided to go ahead with the event anyway.
I wanted to create an event that’s actually delivers on the supposed ‘town and gown relationship’ that is meant to be evident in St Andrews. It’s something that is talked about so often but rarely manifests itself. Aside from the KK procession, at the time I was not aware of any other major events that stretch genuinely out to the community.
I wanted also to go beyond the here and now and see us in the context of an ancient institution in this historic town – that’s why working with Fife Society For The Blind was so crucial. 2008 was been a time in which students have been blinded by balls, bops and guest DJ beats, I wanted to broaden the scope. Engaging in the event and the charity’s cause is something that I recognize to be so crucial. That’s why doing a fun run, walk and bike ride seemed like an easy way to start.
I birthed the concept (my hand being held by close friend and confidant Freddie fforde, who dresses like no other) and collaborated a strong team. In doing so, we decided to fuse togetherFife Society for the Blind and One Water to formulate a unique even in which members of Fife can have the opportunity to participate in collectively giving back to the community they live in as well as one abroad.
The event consisted of participating in one of the following: 5km walk, 10km run or 15km bike ride. The route went along some significant St Andrews icons, notably the Old Course, Scores and concluding on the West Sands.
With a revenue made of:
£2,808.50
...I like to think it was kinda a success.
And so it begins, stepping somewhat hesitatingly into the portfolio blogging world.
Feb, 2008 - Invisible Fashion
This project was dynamic and probably the first baby step into the marketing world. I had dabbled before, but this time it was real. Real people, real money, real change. A fashion show in the heart of Edinburgh, my target market was the elusive parents at Fettes College (think Harry Potter in the centre of the best city in the world) and the aim was to maximise the funds raised for Watoto - an organisation dedicated to a holistic approach to developing the lives of orphaned children throughout Uganda.
M&A involved the development of a logo (while maintaining the "Invisible Children" theme), invitation and merchandise.
Tshirts were created for sale to the students at the college - my briefing was to create them in the manner of Abercrombie and Fitch and having sold around 400 shirts, these were a superb success!
So it begins. The start of my online blogging portfolio.
I guess I should start with an explanation, the name...
ndawonye is the Zulu word for "together"
Togetherness is something so essential in this world and to many aspects of my life. In this modern world, where people are trying harder and harder to push apart - it is this concept that I hold close - uniting continents, communities and friends through my work and interaction.
Throughout the next couple of weeks, months (and hopefully years... the last attempt at a blog was ever so unsuccessful!!) I am going to fill this in with the latest M&A projects I have been working on, as well as some thoughts meddled in there along the way.
Ndawonye,
L
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