And so it begins, stepping somewhat hesitatingly into the portfolio blogging world.
Feb, 2008 - Invisible Fashion
This project was dynamic and probably the first baby step into the marketing world. I had dabbled before, but this time it was real. Real people, real money, real change. A fashion show in the heart of Edinburgh, my target market was the elusive parents at Fettes College (think Harry Potter in the centre of the best city in the world) and the aim was to maximise the funds raised for Watoto - an organisation dedicated to a holistic approach to developing the lives of orphaned children throughout Uganda.
M&A involved the development of a logo (while maintaining the "Invisible Children" theme), invitation and merchandise.
Tshirts were created for sale to the students at the college - my briefing was to create them in the manner of Abercrombie and Fitch and having sold around 400 shirts, these were a superb success!
0 comments:
Post a Comment