A step in the right direction...

One of my most significant achievements in marketing was my independent launch into the Event Organisation and M&A world. During the first semester of my inaugural year at the University of St Andrews, I had applied to the Lumsden Club (an all-female club dedicated to running charity events in support of women and children) and in the final stage of the interview process, I had to prepare a project to show I could cut it. As it happens, they determined I didn’t but decided to go ahead with the event anyway.

I wanted to create an event that’s actually delivers on the supposed ‘town and gown relationship’ that is meant to be evident in St Andrews. It’s something that is talked about so often but rarely manifests itself. Aside from the KK procession, at the time I was not aware of any other major events that stretch genuinely out to the community.

I wanted also to go beyond the here and now and see us in the context of an ancient institution in this historic town – that’s why working with Fife Society For The Blind was so crucial. 2008 was been a time in which students have been blinded by balls, bops and guest DJ beats, I wanted to broaden the scope. Engaging in the event and the charity’s cause is something that I recognize to be so crucial. That’s why doing a fun run, walk and bike ride seemed like an easy way to start.

I birthed the concept (my hand being held by close friend and confidant Freddie fforde, who dresses like no other) and collaborated a strong team. In doing so, we decided to fuse togetherFife Society for the Blind and One Water to formulate a unique even in which members of Fife can have the opportunity to participate in collectively giving back to the community they live in as well as one abroad.

The event consisted of participating in one of the following: 5km walk, 10km run or 15km bike ride. The route went along some significant St Andrews icons, notably the Old Course, Scores and concluding on the West Sands.

With a revenue made of:

£2,808.50

...I like to think it was kinda a success.